Naming
“OptimIQ” is a single word, always spelled with a capital “O” and a capital “IQ”. It is the brand name of both our company and our platform (not “Optimiq” or “Optim IQ”). When referring to our services, write them in plain language — revenue cycle management, value-based care, practice analytics.
Usage
Provide plenty of space around OptimIQ assets. Make them big or make them small, but give them room to breathe. They shouldn’t feel cramped or cluttered.
This is a friendly reminder that the provided graphics are proprietary and protected under intellectual property laws. Do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by OptimIQ of your product, service, or business, or use these graphics as part of your own product, business, or service’s name. Do not combine these graphics with any other graphics without written consent from OptimIQ. Get in touch if you have questions.
OptimIQ wordmark
The OptimIQ wordmark should be used in all references to OptimIQ as space allows. Monochrome usage is preferred with the brand colors below.
OptimIQ logomark
For tight layouts or logo-only contexts, the logomark is a concise way to refer to OptimIQ. Use with good judgment for your audience, as the wordmark has stronger brand recognition.
Colors
Comfortable against light and dark backgrounds, the OptimIQ brand is strictly monochrome — paper white and ink black. Status colors carry their own functional roles inside the product; the brand itself stays two colors.
Paper
RGB 253, 252, 252
#FDFCFC
Ink
RGB 0, 0, 0
#000000
Typography
Inter, end to end. Regular (400) for body, SemiBold (600) for headings, labels, and emphasis. No serifs, no monospace, no exceptions.
Headline · 600
We run revenue cycle, prior auth, and risk adjustment.
Body · 400
We handle the eligibility, coding, denials, and care gap work for practices, provider groups, and ACOs. People do the work. Software keeps it moving.