Naming
“OptimIQ” is a single word, always spelled with a capital “O” and a capital “IQ”. It is the brand name of both our company and our platform (not “Optimiq” or “Optim IQ”). When referring to our services, write them in plain language — revenue cycle management, value-based care, practice analytics.
Usage
Provide plenty of space around OptimIQ assets. Make them big or make them small, but give them room to breathe. They shouldn’t feel cramped or cluttered.
This is a friendly reminder that the provided graphics are proprietary and protected under intellectual property laws. Do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by OptimIQ of your product, service, or business, or use these graphics as part of your own product, business, or service’s name. Do not combine these graphics with any other graphics without written consent from OptimIQ. Get in touch if you have questions.
OptimIQ wordmark
The OptimIQ wordmark should be used in all references to OptimIQ as space allows. Use the default lockup on light surfaces and the all-white lockup on dark surfaces or photography — never recolor the mark by hand.
OptimIQ logomark
For tight layouts or logo-only contexts, the logomark is a concise way to refer to OptimIQ. Use with good judgment for your audience, as the wordmark has stronger brand recognition.
Colors
Brand blue is the one accent, and it is deliberately rationed — a single primary action per view, selection and unread status, focus and checked controls. Everything else is paper and ink. Never use brand blue for decorative fills, large surfaces, or body text; status colors carry their own functional roles inside the product.
Brand blue
RGB 78, 115, 245
#4E73F5
Paper
RGB 253, 252, 252
#FDFCFC
Ink
RGB 9, 9, 11
#09090B
Typography
Geist Sans, end to end. Regular (400) for body, SemiBold (600) for headings, labels, and emphasis. JetBrains Mono is the one exception, reserved for code, identifiers, and tabular figures. No serifs.
Headline · 600
We run revenue cycle, prior auth, and risk adjustment.
Body · 400
We handle the eligibility, coding, denials, and care gap work for practices, provider groups, and ACOs. People do the work. Software keeps it moving.